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What are the advantages of billboard advertising, and why is it effective?

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What are the advantages of billboard advertising, and why is it effective? By LIGHTHOUSE DIGITAL Billboard advertising has many advantages and benefits, centered around building salience and exposure. Most brands use digital marketing and social media to generate immediate action from the audience, and gauge reactions and measurable results. Billboard advertising is used most effectively …

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Which is the best: Digital Signage or Printed Signage?

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Which is the best: Digital Signage or Printed Signage? By LIGHTHOUSE DIGITAL Are you thinking about choosing between printed signage and digital signage but aren’t sure where to start? To start, signage is the collective term for just about anything, including personal or commercial, that displays any form of text, media, or communication. Digital signage …

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The ways in which Digital Signage is essential to your Commercial Office

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The ways in which Digital Signage is essential to your Commercial Office By LIGHTHOUSE DIGITAL Digital signs are a great way to grab employee and customer attention using bright displays and interesting content. In a time where screens are king, using digital signs are an effective and easy way to keep an audience engaged. Digital …

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What Are The Benefits of Outdoor Digital Billboards?

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What Are The Benefits of Outdoor Digital Billboards? By LIGHTHOUSE DIGITAL In New Zealand, digital signs and outdoor digital billboards are growing to be two of the most beneficial and easy-to-run forms of advertising and information sharing. In fact, these forms of media are predicted to grow an additional 18% between 2019 – 2025 based …

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How Google is giving away $560 million in Google Shopping free ads

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How Google is giving away $560 million in Google Shopping free ads By LIGHTHOUSE DIGITAL The changes in the global economy are now forcing upon small and medium-sized businesses (SMB’s) more challenges than ever, whether it be adding more clutter to online marketspaces, protecting your employees, or simply keeping your business running. To support SMB’s …

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How car dealers are preparing to do business in post-lockdown NZ

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How car dealers are preparing to do business in post-lockdown NZ By LIGHTHOUSE DIGITAL Post-lockdown, and in the longer term beyond the Covid-19 crisis, the car-retailing industry is looking to a future where business is much less about tyre kicking and much more about mouse clicking.   New Zealand dealerships are already fast-tracking technology to …

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Most people to maintain new shopping habits post-lockdown, research suggests

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Most people to maintain new shopping habits post-lockdown, research suggests By LIGHTHOUSE DIGITAL   Around 60% of shoppers have said they will stick to new shopping habits once the lockdown unwinds in the latest blow to the beleaguered high street, according to new research. A study by e-commerce agency Melody has revealed that 92% of …

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Make the most of the season by following these simple guidelines

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Make the most of the season by following these simple guidelines By LIGHTHOUSE DIGITAL The new season is a great reason to make and keep resolutions. Whether it’s eating right or cleaning out the garage, here are some tips for making and keeping resolutions. Make a list Lists are great ways to stay on track. …

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Keep in touch with site visitors and boost loyalty

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Keep in touch with site visitors and boost loyalty By LIGHTHOUSE DIGITAL https://lighthousedigital.co.nz/digital-marketing/There are so many good reasons to communicate with site visitors. Tell them about sales and new products or update them with tips and information. Here are some reasons to make blogging part of your regular routine. Blogging is an easy way to …

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