Marketing

How Google is giving away $560 million in Google Shopping free ads

How Google is giving away $560 million in Google Shopping free ads By LIGHTHOUSE DIGITAL The changes in the global economy are now forcing upon small and medium-sized businesses (SMB’s) more challenges than ever, whether it be adding more clutter to online marketspaces, protecting your employees, or simply keeping your business running. To support SMB’s …

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How car dealers are preparing to do business in post-lockdown NZ

How car dealers are preparing to do business in post-lockdown NZ By LIGHTHOUSE DIGITAL Post-lockdown, and in the longer term beyond the Covid-19 crisis, the car-retailing industry is looking to a future where business is much less about tyre kicking and much more about mouse clicking.   New Zealand dealerships are already fast-tracking technology to …

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Most people to maintain new shopping habits post-lockdown, research suggests

Most people to maintain new shopping habits post-lockdown, research suggests By LIGHTHOUSE DIGITAL   Around 60% of shoppers have said they will stick to new shopping habits once the lockdown unwinds in the latest blow to the beleaguered high street, according to new research. A study by e-commerce agency Melody has revealed that 92% of …

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Keep in touch with site visitors and boost loyalty

Keep in touch with site visitors and boost loyalty By LIGHTHOUSE DIGITAL https://lighthousedigital.co.nz/digital-marketing/There are so many good reasons to communicate with site visitors. Tell them about sales and new products or update them with tips and information. Here are some reasons to make blogging part of your regular routine. Blogging is an easy way to …

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