Digital Billboard Advertising

get seen like never before

0
Daily Views

Why Outdoor Digital Billboards Work

Brand awareness is becoming more and more important in the increasingly cluttered market, which is why outdoor digital billboards are growing in value and popularity. The digital revolution has changed the way consumers and advertisers interact with each other.

In New Zealand, Digital billboards have grown to be an incredibly effective marketing medium as people’s attention is captured with the brightness and colours of the channel. As innovation of technology and creativity soars, interaction and engagement with consumers are growing exponentially.

Our out of home marketing and communication channels reach a broad and diverse audience, allowing you to stay connected with your customers at the right time, and at the right place.

1 %

more views than static displays.

1 %

of information transmitted to the brain is visual.

1 %

of the total revenue share is digital compared to static.

1 %

effectiveness rate for brand awareness.

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Benefits of Digital Billboard Advertising

Advertising on an outdoor digital billboard can drive a 52% increase in customer engagement with your brand and a 42% increase in brand preference. As we enter into a period of economic uncertainty, focusing on longevity and brand awareness is a key way to keep consumers engaged.

Outdoor digital billboards are a future-proof and future-oriented way to get your brand out there. It isn’t just for the big brands, it’s for everyone. Whether you are a new company getting your name out there, or an older company who wants to grow their business.

Help your audience connect with your business

Digital billboards focus on the first step in the marketing funnel: awareness. To increase awareness and drive it forward, your digital billboards need to be in prime locations where you know your audience will see them.

Advertise when and where you need

Lighthouse Digital allows you to choose your digital billboards and set your campaign dates to best match your needs. Turn that awareness into interest, intrigue, and consideration.

Improve the conversion rate of your marketing funnel

Adding a range of different channels to your marketing improves conversion and will generate more leads and sales. 

How Outdoor Digital Billboards Can Help

Influence Decision-making

Digital screens are now an integrated part of our daily lives as a key information source, so your customers will actively search for this in order to make the best decision at the time.

Achieve Marketing Objectives

Your display is tailored specifically to your business, meaning you can create visuals and messaging based on your marketing campaign objectives.

Find New Audiences

Your digital signage becomes a reputable information source and an easy way to market to more than one target audience.

Persuade Buyer Behaviour

Target your audience exactly where you want them to be, choosing specific locations (e.g. by your store, or near a competitor) to persuade or influence buyer behaviour.

Increase Awareness

1
Locations

Strategically positioned for maximum exposure.

1 +
Views

Total daily views across all our outdoor digital billboards.

How it works

  1. Pick your Digital Billboard locations.
  2. Provide your adverts (at the correct resolutions provided to you by us).
  3. Decide on your campaign dates.
  4. Sit back, relax, and know your campaign is working harder for your money.

Auckland Billboard Locations

115 Wairau Road

115 Wairau Road, North Facing

Daily Traffic Count: 30,000+
Size: 28m²
Resolution: 1152px x 640px
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153 Wairau Road

153 Wairau Road, South Facing

Daily Traffic Count: 26,000+
Size: 18m²
Resolution: 1024px X 512px
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376 Neilson Street

376 Neilson Street, North Facing

Daily Traffic Count: 29,000+
Size: 18m²
Resolution: 1024px X 512px
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268 Great South Road

268 Great South Road, South Facing

Daily Traffic Count: 25,000+
Size: 18m²
Resolution: 1024px X 512px
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4/251 Lincoln Road

4/251 Lincoln Road, North Facing

Daily Traffic Count: 36,000+
Size: 28m²
Resolution: 1152px X 640px
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313 Lincoln Road

313 Lincoln Road, South Facing

Daily Traffic Count: 36,000+
Size: 28m²
Resolution: 1152px X 640px
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New World Whangarei

New World Whangarei

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115 Wairau Road

115 Wairau Road, South Facing

Daily Traffic Count: 30,000+
Size: 28m²
Resolution: 1152px x 640px
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162 Neilson Street

162 Neilson Street, West Facing

Daily Traffic Count: 30,000+
Size: 18m²
Resolution: 1024px X 512px
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376 Neilson Street

376 Neilson Street, South Facing

Daily Traffic Count: 29,000+
Size: 18m²
Resolution: 1024px X 512px
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778 Great South Road

778 Great South Road, East Facing

Daily Traffic Count: 50,000+
Size: 18m²
Resolution: 1024px X 512px
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4/251 Lincoln Road

4/251 Lincoln Road, South Facing

Daily Traffic Count: 36,000+
Size: 28m²
Resolution: 1152px X 640px
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745 Rosebank Road

745 Rosebank Road, South Facing

Daily Traffic Count: 23,000+
Size: 18m²
Resolution: 1024px X 512px
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4 Reyburn St Whangarei

4 Reyburn Street Whangarei

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153 Wairau Road

153 Wairau Road, North Facing

Daily Traffic Count: 26,000+
Size: 18m²
Resolution: 1024px X 512px
Enquire

162 Neilson Street

162 Neilson Street, East Facing

Daily Traffic Count: 30,000+
Size: 18m²
Resolution: 1024px X 512px
Enquire

268 Great South Road

268 Great South Road, North Facing

Daily Traffic Count: 25,000+
Size: 18m²
Resolution: 1024px X 512px
Enquire

778 Great South Road

778 Great South Road, West Facing

Daily Traffic Count: 50,000+
Size: 18m²
Resolution: 1024px X 512px
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313 Lincoln Road

313 Lincoln Road, North Facing

Daily Traffic Count: 36,000+
Size: 28m²
Resolution: 1152px X 640px
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6 Hibiscus Coast Highway

6 Hibiscus Coast Highway, Silverdale

Daily Traffic Count: 36,000+
Size: 36m²
Resolution: 1408px X 640px
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